Most retailers whether online or offline sour their products from suppliers. Few brands manufacture products on their own and sell them directly to consumers. Many companies sell their products without a name or brand unless they use private label products.

 A private Label Manufacturer is a 3rd party manufacturer who produces a private label product that is sold under the retailer’s brand name.Retailer controls everything about those products starting from specifications to packaging and everything in between. After manufacturing, the product is shipped to the distributor retailer. From the consumer's point of view, private label products are the company’s own brand of products.

Private Label Product

Private label products are manufactured by a contract or third-party manufacturers and sold under the retailer's brand name. As a retailer, it controls everything about the products, including what they are, how they are packaged, what their labels look like, and how much is paid for manufacturing them and shipping them to the stores.

Private brands or private labels store brands are manufactured and sold to specific retailers and are intended to compete with branded goods. Private labels tend to be cheaper than branded products and offer higher margins to retailers. When it comes to private label manufacturers, you pay the manufacturers to produce products under your brand. It is perfectly suited for companies who look to sell existing products that they do not have the design and manufacturing capabilities to manufacture in-house.

3 main features of Private Label Cap Manufacturers

• Outsourcing- Several companies procure products from specialized cap manufacturerswho may or may not own the brand as establishing their own manufacturing unit requires huge investment, a professional workforce, and patents. Procuring from a specialized manufacturer that has already made such huge investments with extra production capacity could be the option.
• Market Entry-Private labels may be the strategy of some companies to enter the market with products that are very different but are associable. For example, some car companies roll out watches and apparel companies launch perfumes. Private-label products can be highly profitable for a few companies that have a huge market share.
• Safety & Quality- As the technologies are evolving with time and more sophisticated technologies are coming up, the cost manufacturing of products has gone down. These products provide higher net margins.

New Generation is a top-notch private label manufacturer offering a range of hats and caps whose production unit is located in China. The company is dedicated to manufacturing high-end custom headwear according to the customer’s choice and design. It is a world-class manufacturer of caps of various designs and specifications such as baseball caps, equipped caps, snapback caps, flexfit caps, trucker caps, 5 panels camp hats, golfing caps, navy caps, bucket hats, beanies, etc. The features of its manufacturing include-

• Global recycled standard
• Premium fabrics
• Oeko tex 100
• Quality control
• Organic cotton

The company has a huge production unit of 8000 sq. meters and almost 300 workers are employed in this sector. It has 15 years of experience in manufacturing headwear supported by a state-of-the-art manufacturing unit and high-grade management control.